The Saudi Tourism Authority (STA) and Accor, a world-leading hospitality group, announced the signing of a landmark Memorandum of Understanding (MOU) at Arabian Travel Market 2025, marking a strategic partnership that will build on Saudi’s emergence as a global tourism powerhouse.
This collaboration aligns with Saudi Vision 2030’s goals, aiming to enhance international demand, grow brand visibility, and drive hotel bookings and loyalty across the country’s expanding hospitality landscape.
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