Rua Al Madinah Holding, a subsidiary of the Public Investment Fund (PIF), has announced the signing of two landmark hospitality agreements worth a combined USD 165 million during the inaugural TOURISE Global Tourism Forum in Riyadh. The deals, made with IHG Hotels & Resorts and Adeera Hospitality Management, mark a significant milestone in the ongoing transformation of Madinah’s tourism and hospitality landscape.
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