Aimbridge Hospitality, the world’s leading third-party hotel management company, today announced the addition of a six-property hotel collection strategically located in key markets throughout Mexico. The portfolio will be managed by Aimbridge LATAM, the company’s dedicated division serving Latin America, leveraging regional expertise to deliver operational excellence and brand repositioning.
Owned by Alliance Hotel Management, the properties are scheduled for strategic repositionings in 2026, which will involve rebranding them as voco hotels – IHG Hotels & Resorts’ premium lifestyle brand. This expansion brings Aimbridge’s voco hotel count to 10, solidifying its position as the largest third-party operator of the brand
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