Novotel, Accor’s founding brand, has launched Longevity Everyday, a new vision designed to redefine how hotels support guests’ wellbeing and quality of life by making longevity practical, intuitive, and accessible through small daily habits. With more than 600 hotels across 67 countries, the brand is responding to the rapidly growing longevity economy, expected to reach $4.6 trillion for the travel and hospitality sector by the end of the decade, and to rising traveller demand for mental and physical wellness. The strategy will roll out from 2026 onwards across four pillars—Eat, Sleep, Move, Meet—through refreshed bedding, healthier and more sustainable dining, movement-focused experiences, and enhanced meetings and family offerings, all underpinned by a commitment to ocean preservation. At the heart of the initiative is the Novotel 37 Collective, a global community of wellbeing leaders and experts inspiring achievable, everyday choices that compound into long-term impact.
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