As the Year of the Horse approaches, Shangri-La Group (“Shangri-La” or “the Group”) invites guests around the world to celebrate Spring Festival through a series of immersive online and in-person experiences. Central to the celebrations is the launch of 88-Night Global Stay Giveaway, alongside a creative collaboration with renowned contemporary artist Chen Fenwan. Through artful reinterpretations of traditional crafts of revolving lanterns and intricate paper-cutting, Shangri-La is crafting festive moments that bridge heritage and innovation. Paired with bespoke offers, culinary indulgences, an interactive game with daily prizes, the campaign is designed to offer business, leisure, and family travellers a unique way to welcome a new year of renewal and abundant blessings.
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