Rather than chasing attention with traditional ads, Ibis is doubling down on entertainment. “The Go Getters” shows how social-first, episodic storytelling can help hospitality brands build relevance and brand affinity with younger travelers.http://dlvr.it/TQkY8q
The post How Ibis Is Betting on Social-First Storytelling With a Creator-Led Miniseries first appeared on Vacation Travel Listings.
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