Located in the heart of Business Bay, JW Marriott Marquis Hotel Dubai is undergoing a property-wide enhancement project, with Aurōm set to open this September as one of its most distinctive new concepts. A transformative botanical beverage lab and specialty coffee destination, Aurōm brings together botanical science, precision coffee and immersive hospitality to offer a new take on the non-alcoholic beverage experience. Created in collaboration with The Herball and internationally acclaimed botanical innovator Michael Isted, the concept brings a new kind of social space to Dubai, where connection, creativity and well-being are cultivated through carefully crafted drinks, immersive rituals and innovative techniques.
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