Hilton has announced a significant expansion to its value-focused brand Spark by Hilton with the signing of 10 hotels across the UK, boosting the brand’s footprint across England and Wales. The additions will bring 672 Hilton rooms to Cardiff, Coventry, Derby, Doncaster, Hull, Peterborough, Runcorn, Sunderland, Wakefield and Washington, with the hotels expected to open between late 2026 and 2028.
Paul Blackmore, vice president, development, UK & Ireland, Hilton, said: “These signings underline the strength of demand for Spark by Hilton we are seeing from owners across the UK. With nearly 700 rooms in the pipeline, including the brand’s first hotel in Wales, Spark continues to gain momentum as owners recognise the strength of its value proposition and its ability to meet the needs of today’s travellers.”
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