As travel patterns continue to evolve across Asia, better access to technology and demand insights can help hotels and destinations understand where new growth opportunities may lie.
Speaking at ITB Asia 2026’s Tech Leaders’ Panel: The Tech Shaping the Future of Travel on 21 October, Andrew Smith, Senior Vice President, Supply, Agoda, discussed how technology, data and local partnerships can help accommodation providers better understand traveler demand, reach diversified guests and identify new opportunities for growth. With that in mind, we’ve distilled three key takeaways from Andrew’s discussion below, with comments available for attribution.
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