Regional uncertainty and the push for profitable growth top the commercial agenda for hotels in the Middle East and Africa, say industry leaders ahead of the HSMAI Commercial Strategy Conference MEA 2026, taking place at Conrad Dubai on17-18 November.
How guests use AI to choose hotels, how to grow revenue when demand is uncertain and how to get teams using new tools are among the pressing topics at the HSMAI Commercial Strategy Conference MEA 2026 (CSC MEA 2026), held under the theme “Resilience. Agility. Results. The spirit that defines MEA”.
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